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Privacy policy

This Privacy Policy (collectively „Policy“) describes a method of collecting, using and other dealing with personal data acquired through the website (collectively „Site“)

Personal data administrator:

JM KORAL, s.r.o., address Bratříkov 69, 468 21 Pěnčín

IČ: 25423053

DIČ: CZ25423053

registered at the commercial register maintained at the regional court in Ústí nad Labem, unit C, inset 17374

delivery address: JM Koral s.r.o., Bratříkov 128, 468 21 Bratříkov

phone number: +420 603 990 010


Your privacy is very important to us. Please get familiar with this Policy that contains important information related to dealing with your personal data and related rights and obligations.

  1. Introduction

    1.1 What do we follow when dealing with your personal data?

    When dealing with the personal data we act in harmony with the legislation of the Czech Republic and directly with usable legislation of the EU, especially the law no. 101/2000 of personal data protection, as subsequently amended (collectively „ZOOU“) and the law no. 480/2004, of some services of the information company and of the change of some laws, as subsequently amended.

    1.2 What is the personal data?

    Personal data means all data that identify or can identify a specific natural person. Personal data is especially (but not exclusively):

    • Identification data, e.g. name and surname, birth number, date of birth, gender, username for the account;

    • Contact information, e.g. address of your residence (or delivery address), phone number, email address;

    • Other data, e.g. data acquired using cookies, IP address (network id) including the type of the web browser, device, operating system, time and number of accesses at the Site and other analogous data.

  2. Collection and use of personal data

    2.1 How do we collect your personal data?

    We collect information from you in several different ways on this Site.

    Before using certain portions of this Site or ordering products, you may be required to complete an online registration form. During registration, you will be asked to provide to us certain personal information, including but not limited to your name, shipping and billing address(es), phone number, email address, gender, and credit card number. In addition, we may also ask you for your country of residence and/or your organization’s country of operation, so we can comply with applicable laws and regulations. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and the sites, and for internal marketing purposes. If we encounter a problem when processing your order, your personal information may be used to contact you.

    2.2 Information use

    Internal Use

    We use your personal information to process your order and provide you with customer service. We may internally your personal information to improve this Site’s content and layout, to improve outreach and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to this Site.

    Communications with You

    We will use your personal information to communicate with you about this Site and your orders and deliveries. Also, we may send you a confirmation email when you register with us. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) Also, you may submit your email address for reasons such as to register for a contest or sweepstakes or to sign up for email newsletters and special offers. If you submit your email address, we use it to deliver the information to you. We always permit you to unsubscribe or opt out of future emails. Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.

    External Use

    Except as otherwise set forth below, we do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone.

    We may disclose information to third parties that perform specific functions on our behalf. However, we will only disclose the information that is necessary for them to perform their service.

    We must provide your credit card number to financial-services corporations such as credit-card processors and issuers as is required to process your orders. We will use industry standard security measures, including data encryption, when providing your credit card number to others.

    We may disclose personal information or financial information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms and Conditions or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use this Site for illegal reasons or to commit fraud.

    While we will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it’s possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Policy in effect.

    We may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

    We can use your personal data for a different purpose that it was collected for only with your agreement.

    2.3 For how long do we store the data?

    Personal data entered during ordering of the goods or during the registration is used only for the time necessary to fulfill the sales contract and legal obligations.

    If you give us explicit authorization to process the personal data or if we use your email address for sending business messages in agreement with the previous section, the data will be used during the time of functioning of the Site.

  3. Your rights related to the personal data

    3.1 Right to withdraw the agreement with processing of the personal data

    If we process your personal data solely based on your agreement (i.e. without a legislative reason) you can withdraw this agreement anytime.

    Withdrawal of agreement with processing of the personal data is possible any time using:

    • An email sent to our contact email address;

    • Phone call to our phone number;

    • Written letter sent to our delivery address;

    • In case of business messages by the way that is mentioned in any email containing business message (by clicking at the rejection link or other method).

    The legality of processing performed prior to the withdrawal is not affected by the withdrawal of the agreement.

    3.2 Right to access the personal data

    You have the right to ask us for the information whether we perform processing of your personal data. If we process your personal data, you have the right to access this data and especially the following information:

    • Purpose of processing;

    • Category of the processed personal data;

    • Recipients or category of recipients to whom the data will be made accessible;

    • The period of time for which the data will be stored.

    Per your request we will provide you with a copy of the processed data. We can charge you for an administrative payment for other copies. This payment must not be higher that costs of creation and provision of these copies.

    3.3 Right for the correction

    If your personal data is incorrect or incomplete, you have the right to require a correction without a delay; i.e. correction of the incorrect data or completion of incomplete data.

    3.4 Right to make a protest against the processing

    You have the right to make a protest against the processing if the processing is performed for purposes of the direct marketing including any automated personal data processing. After making a protest we will stop processing your personal data for these purposes.

    3.5 Right to be deleted (the right to be „forgotten“)

    You have the right to require that we delete your personal data if:

    • The personal data is no more necessary for purposes for which it was collected or processed;

    • You withdrew an agreement with processing;

    • You made a protest against the processing of the personal data

    • Personal data was processed illegally.

    If there are no legal reasons for rejection of the request, we are obliged to satisfy your request.

    3.6 Right to restrict the processing

    You have the right to require that we restrict processing of your personal data if:

    • Deny accuracy of your personal data;

    • The processing is illegal and you require restriction instead of deletion;

    • We don’t need your personal data for processing anymore, but you require it for determination, performance or advocacy of legal acts;

    • You make a protest against processing;

    When the processing is restricted, we are only authorized to store your personal data; further processing is allowed only with your agreement or for legislative reasons.

    If the processing is restricted because of the protest against the processing, the restriction is in place for the time necessary to find out whether we are obliged to satisfy your request.

    If the processing is restricted because of the denial of accuracy of the personal data, the restriction is in place for the time of verification of data accuracy.

    3.7 Right for transferability of the personal data

    You have the right to acquire your personal data that you provided us in structured commonly used and machine-readable format and hand them over to other personal data administrator.

    3.8 How can you apply your rights?

    Your rights related to personal data can be applied using our contact information. All the relevant information and acts will be provided to you without unnecessary delay.

    We will be helpful to the maximum extent in the protection of your personal data. In case you will not be satisfied, you have the right to contact relevant institutions especially The office for personal data protection (Úřad pro ochranu osobních údajů,, that supervises the protection of the personal data. This regulation does not affect your right to contact The office for personal data protection directly with your incentive.

    If especially your address of residence, place of business or place of alleged breaking of protection of the personal data lies outside of the Czech Republic in other EU country, you can contact other supervising institution in this member country.

  4. Administration and processing of your personal data

    4.1 How do we administer and process your personal data?

    We are an administrator of personal data in sense of ZOOU and we are stored in a register of The office for personal data protection under the registration number: 00077409/001.

    Your personal data is processed for us by our company. Alternatively we can authorize other personal data processing companies. You will be informed about who specifically processes your personal data per request.

    Personal and other acquired data is fully secured against an abuse. Personal data will be processed electronically by an automated method or in printed format by a non-automated method.

    4.2 Who do we hand over your personal data to?

    In the extent that is necessary to fulfill the sales contract or other obligations, we are authorized to hand your personal data over to other individuals (e.g. carriers, or other persons participating in fulfilling the contract or our other obligations). We do not hand your personal data over to any other person.

    Your personal data will not be handed over to the countries outside of the European Union.


    5.1 What are cookies?

    Cookies are simply a text file that a web server stores on a computer's hard drive. They are information, not programs: thus they cannot contain viruses. A site like, for example, places a unique ID cookie to recognize if a user without a subscription has viewed their quota of free articles for the month and redirect them to a subscription page accordingly.

    Not all cookies collect personal data, some of them just make correction function of the Site possible. Using cookies can be blocked by you in the appropriate setting in your web browser.

    We point out that by blocking cookies it is possible that you will not be able to fully use the functionality of the Site.

    5.2 What cookies and for what purposes are used by our Site?

    The site uses relational (temporary) cookies, that are automatically deleted after closing the Site in your browser. Furthermore, permanent cookies are used that remain in your device until you delete them.

    Cookies that are used by the Site are the following:

    • Our Site cookies – these cookies are assigned to our domain; these are necessary cookies and performance cookies, they can be temporary or permanent;

    • Necessary cookies – enable navigation at the Site and use of the basic functionalities, they do not identify you in any way do not contain personal data;

    • performance cookies – serve for the analysis of the way of using the Site (number of visits, time spent at the Site etc.) data acquired this way is anonymous;

    • Third-party cookies are cookies from any other domain than our domain, even if you are at our Site; these cookies; these cookies enable us to analyze our Site and to display a custom advertisement; these are functional, targeted and advertising cookies;

    • functional cookies – serve for the personalization of the contents through remembering the credentials, geolocation etc.; collection and processing of the personal data can be performed using these cookies;

    • targeted and advertising cookies – serve for displaying the custom advertisements at the Site and out of it; collection and processing of the personal data can be performed using these cookies. Information about how you use the Site can be shared with our partners in the field of social networks, advertising and analyzes.

    5.3 Services of Google

    The Site uses a service Google Analytics and potentially also other services provided by Google Inc. (collectively „Google“). These services work with information acquired by cookies.

    If you are interested in how Google uses the data that is acquired from us and how to modify or forbid the processing, you will get this information at the following website:

This policy is valid and applicable since: 23rd March 2018